Founder & Managing Director
Dr Terry Hudsen
BMedSci(Hons) MB ChB MBA(Lead Prac, Open) DRCOG DFSRH MRCGP CMgr FMCI
I’m Dr Terry Hudsen, Founder and Managing Director of the Wicked Problems Hub, and an independent consultant specialising in inter-organisational collaboration and partnership working.
Over the past 25 years, I’ve combined senior public sector leadership with front-line clinical work, developing the ability to cut through complexity, see the bigger picture, and help others navigate uncertainty. My career has taken me from GP consulting rooms to leading the boardrooms of large public service organisations, working alongside councils, NHS bodies, police forces, universities, and community groups.
I’m a Chartered Manager, Fellow of the Chartered Management Institute, and a Member of the Royal College of General Practitioners. I continue to practise medicine part-time, with particular interests in general medicine, student health, and mental health — keeping me grounded in the realities of the front line.
Everything I do at the Wicked Problems Hub is about one thing: helping organisations and partnerships work together more effectively to make a tangible difference in people’s lives.
I founded the Wicked Problems Hub in 2023 after leaving my role as a senior system leader in the NHS. The decision came from three powerful motivations.
First, I have always been passionate about collaboration between healthcare, social care, and the voluntary, community, and social enterprise (VCSE) sector. As a doctor, I’ve seen first-hand how joined-up working can transform lives in local communities — and how fragmentation between services can leave people without the help they need.
Second, I have a deep interest in complex systems thinking and cross-sector collaboration. Over the years, I became fascinated by the academic literature on why some partnerships thrive while others fail, and how structured approaches can help diverse organisations work together more effectively - along with my own MBA research into successful cross-sector collaboration between the NHS and VCSE organisations.
Third, I was seeing the same mistakes repeated, time and again. Senior leaders often spoke about working better together and stressed that it’s all about the relationships. But too often, they were still acting in the narrow interests of their own organisations. Relationships between leaders matter, but successful collaboration demands far more — systems thinking, being comfortable with uncertainty, mutual understanding and mutual benefit, shared understanding, cultural compatability and agreed ways in which to solve problems together. That’s the gap I wanted to fill.
The Wicked Problems Hub exists to help public service organisations and partnerships turn good intentions into effective, sustainable collaboration — and to make real progress on the most complex, interconnected challenges they face.
